174 Newbury Street
Boston, MA 02116
Business, Sports & Active Life
Performance lifestyle brand Rhone has officially opened its first Boston location on the coveted Newbury Street!
The new store marks Rhone’s fifth brick-and-mortar location, reflecting the brand’s emphasis on having meaningful in-person connections with consumers. As a nod to Boston’s historic charm, the store is designed with wood walls that exude a nautical aesthetic and serves as the perfect backdrop for customers to shop a full assortment of Rhone’s best-in-class products, including the brand’s fan favorite Commuter Collection, premium activewear, and technical gear treated with their proprietary GoldFusion technology.
Additionally, the new space will offer an engaging shopping experience - customers will be able to use and enjoy an Arena, a cutting edge gym equipment and all-in-one training system, as they browse the brand’s latest offerings (Arena slated to arrive in-store in June).