Marketing for People Who Don't Like Marketing: 3 Keys To Loving Your Marketing
For consultative professionals in charge of their own marketing, including realtors, financial advisors, coaches of all varieties in the first 2-5 years of business.
Do you avoid your marketing? You are not alone. However, your business will fizzle out and disappear unless you embrace it. The good news is: you don’t have to do it like everyone else. In fact, that’s what got you in trouble in the first place.
Instead, what if your marketing were a natural extension of who you truly are? What if it felt simple and authentic to do? And what if your marketing created deep trust and respect, right from the get-go?
In this talk, I share 3 Keys to Loving Your Marketing that will get you thinking differently about your entire approach to outreach. From a specific exercise that might change your life, to a chance meeting with your secret Innate Marketing Genius (turns out we all have one!) and perhaps a laugh or two, we’ll cover all of this and more. Nope, this isn’t your typical marketing chat! What’s for sure is that you'll walk away relieved and enthusiastic about connecting with prospects.
Christina Frei is a branding and marketing expert who has been featured on Today Show and NBC News. Having worked with clients like Cisco and Adaptec at a marketing company in Palo Alto, she developed a proprietary process that identifies Innate Marketing Genius in business owners, based on two worldwide field studies that she conducted. Her work connects authentic messaging to practical field tactics, which translates to relevant marketing and higher-quality clients. She’s also a total Founding Fathers geek and wrote a book about them that got her on the History Channel twice.