#LoveFromBoston Illumination

Starting Saturday, April 4, and running through the entire month of April, an array of Boston buildings, landmarks, arenas and hotels will be joining together to create a special message - #LoveFromBoston.

This campaign was inspired by several hotels that began to individually display heart symbols and messages of love and unity on their outer facades earlier this week. The Greater Boston Convention & Visitors Bureau (GBCVB) team saw the hearts and became determined to grow the effort into a larger citywide collaboration that would create an outpouring of empathy from Boston to the entire planet.

“This idea, #LoveFromBoston, is dedicated to all those individuals on the front lines of this fight in Massachusetts and across the world,” said GBCVB President & CEO Martha J. Sheridan. “From first responders and healthcare professionals, to the sick and suddenly unemployed, and to all those residing in lonesome quarantine, this message is for you. And given how hard-hit our industry has been by this pandemic, it’s fitting that our Boston and Cambridge hotels were the ones to initiate this. There are now dozens of hotels participating across greater Boston.”

The Bureau reached out to Mayor Martin J. Walsh to help amplify this important message and City Hall will be lit red on Saturday, April 4, to show support for the launch of this campaign. Other prominent edifices and landmarks that will be illuminated for the launch on Saturday, April 4 include TD Garden, Fenway Park, the Zakim Bridge, the National Grid Gas Tank, and the UMass Boston Integrated Science Complex.

"The #LoveFromBoston campaign embodies the spirit and strength of Boston," said Mayor Walsh. "I want to thank the tourism and hospitality industry for offering their thanks to the selfless workers who are working day and night on the front lines to keep our city healthy and safe as we continue to move through this public health crisis."

This campaign underscores what Boston is all about: compassion, empathy, unity and resiliency. The GBCVB has been clear to our members that they should be creative in whatever messaging they choose to display; in hard times like these, when some businesses are struggling to just keep the lights on, there is absolutely no obligation for participating organizations to use lights to join the #LoveFromBoston partnership.

Furthermore, the GBCVB is in no way encouraging Bostonians to gather in specific areas to take pictures of these emblazoned buildings. Please take this point very seriously. This campaign aims to create a digital community invested in a shared message of love and support from Boston out to the entire world, where so many people are suffering right now. Follow the #LoveFromBoston hashtag on social channels to see this community blossom.

(Image via Encore Boston Harbor: https://www.instagram.com/encorebostonharbor/)

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