Digital Marketing 101
When:
Monday, Nov 14, 2016 6:30p -
8:30p
Monday, Nov 14, 2016 6:30p -
8:30p
Where:
General Assembly Boston
125 Summer Street
Boston, Massachusetts 02110
Admission:
$35
Categories:
Business, Innovation, Tech
Event website:
https://generalassemb.ly/education/digital-marketing-101/boston/30153
ABOUT THIS CLASS
The digital landscape is moving at a lightning fast pace. Every industry has been affected by the advances in digital, from retailers to brands and agencies. Not sure if you can keep up or grasp your head around the technical jargon? Well, you can!
Step into the world of digital marketing with General Assembly. During our introductory workshop, learn how modern marketers drive successful campaigns using content, email, paid advertising channels, and more.
TAKEAWAYS
• Using a combination of real-world examples, you’ll:
• Learn about the tools at your disposal to run effective digital marketing campaigns.
• Learn the basics of Facebook advertising and how to use it to acquire & retain some of your most valuable customers
• Learn what a marketing funnel is and how to measure the conversion rates of it, which will lead you to identifying easy wins to move the bottom line.
• Understand why 50% of leads aren’t ready to buy on the day of their first conversion and how email nurturing can push them to the finish line.
• Learn what’s a landing page (hint: not a homepage) and how to build one that converts by following expert best practices
• CPC, CPM, CPA, CTR - what do these metrics mean for your business, and how do you measure them?
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