Author Talk: Sara Petersen, Momfluenced

PSB Boston Edition and GrubStreet are thrilled to welcome Sara Peterson, author of Momfluenced: Inside the Maddening, Picture-Perfect World of Mommy Influencer Culture! This event will take place in person on Thursday, April 27 at 7pm at PSB Boston Edition (50 Liberty Dr. Boston, MA 02210), and will be simulcast on Crowdcast here.

On Instagram, the private work of mothering is turned into a public performance, generating billions of dollars. The message is simple: we're all just a couple of clicks away from a better, more beautiful experience of motherhood. 

We flock to momfluencers to learn about fashion, wellness, parenting, politics, and to find Brooklyn-designed crib sheets printed with radishes. Chances are, if you’re a mother reading this (and maybe even if you’re not!), you are an arm’s length away from something you’ve purchased because a momfluencer made it look good. 

Drawing on her own fraught relationship to momfluencer culture, Sara Petersen incorporates pop culture analysis and interviews with prominent momfluencers and experts (psychologists, academics, technologists) to explore the glorification of the ideal mama online with both humor and empathy. At home on a bookshelf with Lyz Lenz's Belabored and Jia Tolentino's Trick Mirror, Momfluenced argues that momfluencers don’t simply sell mothers on the benefits of bamboo diapers, they sell us the dream of motherhood itself, a dream tangled up in whiteness, capitalism, and the heteronormative nuclear family. 

Momfluenced considers what it means to define motherhood for ourselves when society is determined to define motherhood for us.

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