Bio

Phicil-itate Change is a Massachusetts-based health-tech innovation studio and consultancy, founded Sheila Phicil, that improves the quality of high-stakes decisions about AI in systems of care.

With 20+ years of expertise, Phicil-itate Change works with health systems, government agencies, and life sciences companies at the point when a decision can still change: before AI enters care, or after early problems reveal that the wrong questions got asked upfront. Its method is SEEDS of Innovation™, a decision framework that holds equity and evidence in the same frame, so leaders can make choices that are fair, well-evidenced, and able to hold up under scrutiny.