Webinar: Cause-Marketing: Doing Well and Doing Good
When:
Tuesday, Jul 07, 2020 10:00a -
11:00a
Where:
via Zoom
281 Needham Street
Newton, MA 02464
Admission:
$25 for nonmembers, Free for members
Categories:
Business, Social Good
Event website:
https://nn.nnchamber.com/events/details/cause-marketing-doing-well-and-doing-good-10527
Melissa Radin Goldstone, a pioneer in cause marketing and social impact strategist, will unpack cause-marketing. Participants will learn what cause marketing is, how it evolved, and how cause-marketing can help drive sales for businesses and raise funds and awareness for nonprofits. Melissa will highlight some best-in-class examples from powerhouse purpose-driven brands and share criteria that companies can use to select social issues and explain how nonprofits can better position themselves to attract corporate support.
Sponsored by Wellesley Bank
Sponsored by Wellesley Bank