Webinar: Cause-Marketing: Doing Well and Doing Good
When:
Tuesday, Jul 07, 2020 10:00a -
11:00a
Tuesday, Jul 07, 2020 10:00a -
11:00a
Where:
via Zoom
281 Needham Street
Newton, MA 02464
Admission:
$25 for nonmembers, Free for members
Categories:
Business, Social Good
Event website:
https://nn.nnchamber.com/events/details/cause-marketing-doing-well-and-doing-good-10527
Melissa Radin Goldstone, a pioneer in cause marketing and social impact strategist, will unpack cause-marketing. Participants will learn what cause marketing is, how it evolved, and how cause-marketing can help drive sales for businesses and raise funds and awareness for nonprofits. Melissa will highlight some best-in-class examples from powerhouse purpose-driven brands and share criteria that companies can use to select social issues and explain how nonprofits can better position themselves to attract corporate support.
Sponsored by Wellesley Bank
