Under Armour 50 Flight Fight

When:
Saturday, Nov 05, 2016 8:00a -
8:00p

Where:
Under Armour Brand House
800 Boylston Street
Boston, MA 02116

EventScheduled OfflineEventAttendanceMode

Admission:
FREE

Categories:
Social Good, Sports & Active Life

Event website:
ua50flightfight.com

WHAT: 50 Floors. Over 1000 Athletes. One Direction: Straight Up.


Under Armour is celebrating the opening of its first Brand House in Boston with a non-stop first-of-its kind race up 50 flights to the top of Boston’s iconic Prudential Tower. “50 Flight Fight” is open to the general public and benefits the toughest athletes in Boston: the first responders that keep us safe.


WHEN: Saturday, November 5 - 8 a.m. to 3 p.m.
Start time subject to change (Final head-to-head challenge kicks off later in the evening)


WHO: General Public
Bostonians can register for free for the race via ua50flightfight.com beginning today through October 28.


The top two contenders with the fastest stair-climbing times from the day’s first race will face off in a head-to-head challenge up another 50 flights for the chance to win a $5,000 cash prize.


First Responders
The final and third race of the day is a special challenge featuring the leading first responder competitors – one from the Boston Police Department and one from the Boston Fire Department – for a final showdown and chance to win a $10,000 donation to be directed towards community outreach programs or upgrades to their precinct/ladder fitness facilities.


Projection-mapping in real-time will be featured on the side of Prudential Tower during this final race of the day. Under Armour will light up the Boston cityscape with the race status of these top two first responder competitors.


WHERE: Competitors will begin at the Under Armour Brand House (800 Boylston Street) and finish at the top of the Prudential Tower, the Skywalk Observatory.


MORE: Under Armour is opening its largest global flagship store of 2016 on Thursday, November 3 in Boston. The Under Armour Brand House will be located inside one of Boston’s most vibrant and popular retail destinations, the Prudential Center, and will feature over 18,000 square feet of retail space.


“50 Flight Fight” continues Under Armour’s UA FREEDOM platform in supporting and inspiring the brave men and women who are dedicated to protecting us, every day. It is the commitment of UA FREEDOM to enhance the physical and mental wellness of first responders, both active and retired.


On “50 Flight Fight” race day, the Under Armour Brand House will host a live race viewing party, music provided by a live DJ, giveaways and more. For additional event information, please visit ua50flightfight.com.

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11/05/2016 08:00:00 11/05/2016 20:00:00 America/New_York Under Armour 50 Flight Fight WHAT: 50 Floors. Over 1000 Athletes. One Direction: Straight Up. Under Armour is celebrating the opening of its first Brand House in Boston with a non-stop first-of-its kind race up 50 flights t...

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