Google Ad Grants is a Google’s initiative launched back in 2003, that allows qualifying nonprofit organizations to get $10,000 USD of in-kind advertising every month. This free advertising credit can be used to promote your organization within Google search results. Improve your brand awareness, recruit more volunteers, drive more donations, newsletter subscriptions, or promote anything else that generates value to your organization. The Ad Grants program is a wonderful opportunity to promote your cause online without the need to pay hefty media budgets. Follow the compliance requirements, optimize and experiment and you will be rewarded with a dramatic increase in website traffic and completions of your online goals.