The First Squeeze Destination to Open in Assembly Row [05/17/24]

Squeeze, the fast-growing massage service destination, is expanding its personalized

massage footprint with the opening of its newest shop in Boston’s Assembly Row this May. Conceptualized by Drybar founders Alli Webb, Michael Landau, and previous VP of marketing Brittany Driscoll, Squeeze was created to disrupt an outdated industry by providing consumers an accessible, stress-free, and personalized massage experience.

Squeeze is expanding its massage therapy experience with the opening of its first Boston shop, located in Assembly Row. The 3,646 square-foot shop boasts a modern yet sophisticated design, which features eleven treatment rooms. The ambiance at Squeeze is carefully crafted to foster a relaxing setting, promoting comfort, and enhancing the overall well-being of its guests.

With their personalized app-based approach, each massage is tailored to the customer’s liking including pressure, music, lighting, and the ability to tap a “ready button” letting the therapist know to return in-room to begin the massage. Guests are also able to set preferences around what body areas to focus on, pressure, oil or lotion, and more. Personalized preferences are saved to guests’ profiles and reviewed by massage therapists prior to appointments so Squeeze knows exactly what you want, each and every time. Squeeze also offers complimentary enhancements that are tailored to meet each guest’s specific needs, including deep tissue, heat therapy, percussion therapy, and aromatherapy. Under the expert guidance of the massage therapists, Squeeze eliminates the uncertainty surrounding massages.

Squeeze Boston’s Operating Partner Brian Boucher was recently named the company’s Chief Operating Officer, bringing more than 20 years of operations experience to Squeeze. Boucher, along with his wife Christina, currently stands as Co-Owner and Operating Partner of 15 Squeeze shop locations opening over the next 5 to 7 years in the greater Boston, MA area.

Squeeze offers a variety of pricing and monthly membership programs with perks including:

Founding Membership: Available for a limited time only! Up to 40% off massages for life.
Main Membership: $105 - One 80-minute massage per month
Mid Membership: $75 - One 50-minute massage per month
Squeeze Membership
Main Squeeze: $125 - One 80-minute massage per month
Mid Squeeze: $95 - One 50-minute massage per month
Pay-Per-Squeeze
Main Squeeze: $159 - One 80-minute massage
Mid Squeeze: $129 - One 50-minute massage

The Boston store opening marks a substantial milestone for Squeeze in expanding their national footprint, as the brand continues its aggressive franchising efforts with over 85 new shop openings in development.

For more information, please visit Squeeze's website and follow Squeeze Boston on Instagram @squeeze_boston.

The First Squeeze Destination to Open in Assembly Row

Share this event

Sponsored events

Boston OCD Walk