Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.
-Learn how to develop and implement a social media strategy.
-Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
-Define and track the KPIs most relevant to your business.
-Describe the difference between major social media platforms.
-Identify which platforms to use for your business.
-Explain the difference between publishing, listening, and reporting tools.
-Create a weekly content calendar for your business.