Seven Steps to Success – PR for Startups | Founders Lunch

This lunch is for people who want to learn from experience and share their own experiences to help others.

Hosted by Canopy City co-founders, this event is for Canopy Members and Non-Members. Pizza will be provided with light snacks and beer.
At this June 6th Founders Lunch, we invited Pat Rodgers to give us a workshop. Pat works at Agency 451 and specializes in building integrated marketing solutions for brands.

Seven Steps to Success: PR for Startups
As a startup, you are often short on staff, time, and money. Designing and implementing a public relations campaign may seem daunting. While you may not be able to achieve coverage that a professional publicist would, there are things that a startup can do to create a presence in the media and get a head start on your overall public relations goals.

In this workshop, Pat will outline the seven steps to success for executing a PR campaign for your startup company.
Patrick will guide you through the following overview:
•Make sure you’re prepared for the attention;
•Build your PR toolkit;
•Know your market;
•Find partners;
•Craft your story;
•Research and pitching media;
•Maintain relationships with media.
*As well as how to amplify your message throughout other marketing channels
Patrick has worked at Agency 451 (formerly 451 Marketing) for 4 years and has helped numerous clients ranging from startups to Fortune 500 companies build and implement robust marketing strategies. On the side, Pat has launched several successful Kickstarter campaigns, and is in the process of wrapping up his fight in Haymakers for Hope!

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