SEO TRAINING FOR BEGINNERS
When:
Wednesday, Jun 23, 2021 12:00p -
1:00p
Wednesday, Jun 23, 2021 12:00p -
1:00p
Where:
Online event
Admission:
FREE
Categories:
Business, Classes, Meetup, Tech, Virtual & Streaming
Event website:
https://generalassemb.ly/education/marketing-week-seo-training-for-beginners/boston/186421
This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule!
Learn how to rank your website at the top of search engines, like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website. We’ll share the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website.
Takeaways
Drivers of online traffic and the importance of SEO
How search engines work and an introduction to SEO
Keyword Research + Competitive Analysis
On-Page Optimization
Off-Page Optimization
Link Building Strategies
SEO Tools
SEO vs SEM
Q&A
