The social communication manual has been rewritten! As clients and constituents alike purchase products and services differently, the strategies and techniques you employ to target them are continuously changing. This new way of attracting customers presents both a challenge and an exciting opportunity for adaptation in a Web 2.0 world. This workshop explores the latest emerging social media technologies that will help you understand the fundamentals of digital marketing.
Module 1: Establish Your Digital Marketing Blueprint
In this workshop, you’ll learn how to position your brand online and establish your Audience Profile. This workshop helps you to get crystal clear about the constituents your organization or entity will serve. You’ll have the chance to engage with the Workshop speaker about your product and service while you create a custom profile for your consumer.
This workshop is the first in a series of four modules that will be offered by SCORE Boston over the next four months.
For more information, please visit event page or contact SCORE Boston at email@example.com