Most websites look and sound the same—professional, but boring. With 9 out of 10 B2B buyers visiting your website early in the sales cycle, a persuasive website should be one of the easiest ways to stand out.
In free this workshop, you will learn:
- What information should be included on your website, and how to decide
- Frameworks for site structure, navigation, and page layout that encourage visitors to keep reading more
- How to incorporate SEO and UX design without compromising your message
- Advice for managing web and marketing specialists to ensure best results
Most importantly, you will get an intellectual structure to understand how a website works, how your clients use it, and what place it has in your business—which will help you make decisions about your web presence down the road.
For more information, please visit event webpage or contact SCORE Boston at 617-565-5591 ; firstname.lastname@example.org