Roots Newbury Legends Shop Grand Opening

Roots, the authentic outdoor lifestyle brand with a rich heritage and portfolio of premium apparel, hand crafted leather goods, footwear, and accessories, opens its first-ever experiential gallery concept store on Newbury Street. The one of a kind shopping experience is divided into five one-of-a-kind artfully curated vignettes, each telling a unique story of the brand’s DNA. Shoppers will be able to place their order at the Roots Sweat Bar and personalize their very own handcrafted leather bags and Awards Jackets at the Leather Customization Workshop with a selection of badges and patches exclusive to the Boston area stores.

To celebrate the grand opening, Roots is hosting a variety of activities and giveaways throughout the weekend including:

On Friday, the first 50 people in line outside the door will receive a leather pouch and $10 gift card.
First 250 purchases of the weekend will receive a Roots beach towel.
Opportunity to enter for a chance to win a round trip for two to Toronto, a three-night stay and a $1500 Roots gift card.
DJ entertainment and healthy snacks throughout the weekend

For those who can’t make it to Newbury Street, Roots has additional Boston area store openings planned at The Natick Mall on June 28, 2018 and Market Street Lynnfield on June 30, 2018. Consumers can also enter the Toronto Trip Contest online at Roots.com/us/en/contest.html and are encouraged to follow along with the grand opening weekend fun on social media using the hashtag #RootsNewbury.

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