Professional Development: Developing Content that Soars in Search (SEO)

When:
Tuesday, Oct 16, 2018 2:00p -
5:00p

Where:
ELEMENT
316 Stuart Street, 4th Floor
Boston, MA 02116

EventScheduled OfflineEventAttendanceMode

Admission:
$375

Categories:
Business, Lectures & Conferences

Event website:
http://theadclub.org/pd/2018/06/15/developing-content-that-soars-in-search/

In this session led by a certified Google Partner, you’ll get an overview of how search actually works, in simple terms anyone can understand. We’ll discuss the role of keywords, links, metas, and how search engines measure content quality. Bring a recent work sample to be deconstructed and reconstructed in a workshop, for hands-on experience.


No search experience is required, writers and content developers of all technical levels will learn:
-Keyword research
-Writing meta tags that work
-General do’s and don’ts
-Peer review and constructive feedback
-Much more!


INSTRUCTOR: Evan Saks, Web Strategist, ELEMENT
PRICE: Ad Club Members $375 I Non-members $450

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