http://theadclub.org/pd/2018/06/13/creative-concepts-4/ The Ad Club
22 Batterymarch Street
Boston, MA 02109
Business, Lectures & Conferences
It’s never been harder to get your work noticed. Why? Because there are a couple of huge bouncers outside our brains—standing guard, deciding who gets in and who gets left out.
So, whether you’re a beginner or have been doing this for a few years, in this class, we’ll focus on how to come up with strong creative concepts that stand out for the right reasons.
We’ll work in many mediums, but the focus of this class will be on the power of the ideas themselves, and how to put words and pictures together in a way that not only gets noticed, but which communicates effectively and delivers on a sound strategic platform.
Each week, you’ll tackle a new assignment and you’ll be expected to have your work critiqued by me and your classmates. Some of the community’s biggest talent will also be dropping by regularly to share their knowledge, critiques and a few laughs.
INSTRUCTOR: Jonathan Plazonja, Founder/Creative Director, Courage
PRICE: $550 member | $695 non-member