inspired by r/Boston
BostonCalendar.com
Professional Development: Copywriting Essentials
When:
Wednesday, Jul 11, 2018 9:30a -
4:30p
Where:
SapientRazorfish
131 Dartmouth Street
Boston, MA 02116
Admission:
$550
Categories:
Business, Lectures & Conferences
Event website:
http://theadclub.org/pd/
This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working. So bring in a project that’s giving you agita. It’ll be part of our practical problem-solving!
What we cover:
• Mining strategies
• Concepting
• Working with visuals
• Elements of tone
• A bit of editing and grammar where necessary!
What we cover:
• Mining strategies
• Concepting
• Working with visuals
• Elements of tone
• A bit of editing and grammar where necessary!