Professional Development: Copywriting Essentials

When:
Wednesday, Jul 11, 2018 9:30a -
4:30p

Where:
SapientRazorfish
131 Dartmouth Street
Boston, MA 02116

EventScheduled OfflineEventAttendanceMode

Admission:
$550

Categories:
Business, Lectures & Conferences

Event website:
http://theadclub.org/pd/

This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t. We cover techniques to get the most out of strategies, make concepting more productive, drafts stronger, and the final product harder working. So bring in a project that’s giving you agita. It’ll be part of our practical problem-solving!


What we cover:


• Mining strategies
• Concepting
• Working with visuals
• Elements of tone
• A bit of editing and grammar where necessary!

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07/11/2018 09:30:00 07/11/2018 16:30:00 America/New_York Professional Development: Copywriting Essentials This full-day workshop covers essentials of persuasive writing and includes hands-on exercises, critique, and practical problem-solving. We analyze what works and what doesn’t. We cover techniques ... SapientRazorfish, Boston, MA 02116 false MM/DD/YYYY

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