This session is part of GA's Product Week, a weeklong festival of free workshops, panel discussions, and interactive events around the ever-evolving world of product management. Check out the full schedule here!
Products do not sell themselves. Through illustrative examples of how language, symbols, and graphics etch a lasting awareness in the minds of consumers, this presentation will reveal the tools and tactics successful companies and designers are using to put their enterprises on top. We'll also cover how these tactics are shifting in the growing realms of social media and online marketing.