Primark Unveils Nutcracker Holiday Window

PRIMARK PARTNERS WITH BOSTON BALLET’S THE NUTCRACKER – AND EVERYONE’S INVITED

Primark will partner with Boston Ballet’s The Nutcracker this holiday season as part of the brand’s ‘Everyone’s Invited’ campaign, encouraging families and friends alike to join in the festive cheer at the brand’s iconic former Filene’s building location.

The store will host three events: a holiday window unveiling, an in-store meet-and-greet, and a musical stroll down the street from the Boston Opera House to Primark that will bring Nutcracker characters and Nutcracker magic to the public for all to enjoy.

Opening Night Nutcracker Window Unveiling, November 29 / 6 p.m. – 6:30 p.m.
On opening night of Boston Ballet’s The Nutcracker, Primark will revive the tradition and nostalgia of holiday window viewing by unveiling its Nutcracker window scene for the enjoyment of passers-by and Nutcracker attendees alike.

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