Press for Progress [04/12/18]

Schedule

6:00: Check-In / Reception (Food & Refreshments provided by EF)
7:00: Introductions
7:30: Panel, Q&A
8:30: Networking

Our Panel

Cristina Costa, Women With Purpose (https://www.bwomenwithpurpose.com/)

Cristina graduated from Boston College with a degree in Marketing and Latin American Studies. She lived and taught abroad in Mexico, Japan and Spain and is passionate about learning about different cultures, traveling and meeting people from all over the world. Cristina currently works as the Director of Marketing and Student Engagement at an educational startup in Boston called Duet. This organization is focused on providing innovative and affordable online degree programs to Boston area youth as well as providing employment opportunities. Cristina previously worked at Lendbuzz, HubSpot, Paypal and Northeastern University.

On her free time, Cristina serves as the Co-chair for Women With Purpose, a grassroots organization aimed at empowering, supporting and providing professional development seminars for women of color in the Boston area. Not only is Women with Purpose a safe space for women of color to meet and network, but it also promotes solidarity and resources that many women may not have had access to before. Cristina's passion for equality, and providing opportunities and resources to marginalized groups fuels her dedication to the mission of Women with Purpose and Duet. Cristina is currently involved in working on diversity and inclusion efforts in the tech industry which is why she is also on the board for a an organization named Project99, whose mission is to bridge the diversity gap in the corporate sector.

Amy Cueva, Mad*Pow (http://madpow.com/)

Amy believes that design can help improve the human condition. It was with that mission and vision that she founded Mad*Pow in 2000 with Will Powley, and together they’ve created an award-winning agency that partners with clients to improve health, help people achieve financial well-being, help them learn, and connect.

Amy plays an essential role in Mad*Pow’s visualization of a changed healthcare system in the United States. Her work with organizations like Dartmouth Hitchcock, Brigham and Women’s Hospital, CVS, and Fidelity has helped them improve the customer experience, leverage design to drive change, and facilitate human-centric innovation. As the chief instigator behind Mad*Pow’s Healthcare Experience Design Conference, HxRefactored, and the managing director of the Center for Health Experience Design Amy has successfully connected and networked disparate parts of a challenging and siloed system.

As a speaker, Ms. Cueva shares her vision worldwide at influential events such as Design Management Institute, Innovation Learning Network, UXPA, IA Summit, Partners Center for Connected Health Symposium, Stanford MedicineX, Mobile World Congress, Health 2.0, and HIMSS. With her partners Will Powley and Bradley Honeyman, Amy’s grown Mad*Pow’s presence, client base, and revenue, leading to Mad*Pow’s 2009 recognition as one of Inc. 500’s fastest growing privately held companies. Mass High Tech, which named her one of its 2009 Women to Watch, has recognized Amy’s passion, energy, and commitment, and she’s been acknowledged as one of Boston’s “40 Under 40” by the Boston Business Journal for 2014 and also made MedTech Boston’s “40 under 40” list in that same year.. She supports the vision and mission of An Orphan’s Dream, a nonprofit organization offering an oasis for AIDS-orphaned children in Gachoka, Kenya. Amy also serves as an advisory board member for Behavioral Health Innovators, a group dedicated to improving mental health and addiction recovery experiences.

Helen DeAndrade (Moderator)

Helen is an award-winning digital marketing executive with a long, successful track record building brands, attracting, educating and retaining customers and driving sales and profitability.

Helen holds a bachelor of arts from Brown University and both master of arts and master of fine arts degrees from the State University of New York at Albany. She began her marketing journey at Oracle, leading Marketing Communications for the Oracle Express family of products. A passion for direct-to-consumer marketing and sales led Helen to Bose, where she managed Bose.com marketing and merchandising; building the US online business to >$100 million in sales and designing and developing online businesses for Bose subsidiaries in Asia and the Americas. For most of her Bose career Helen also served as a brand ambassador on the QVC television network, in national advertisements and at industry events.

Since leaving Bose in 2010, Helen has been responsible for the successful execution of brand, marketing and eCommerce initiatives for Crabtree & Evelyn, HID Global (an Assa Abloy company) and Homesite/American Family Insurance. In 2017, Helen struck out as an independent marketing and branding consultant, bringing her unique combination of creative talent, business vision and digital acumen to a variety of small organizations, including a music/tech startup, a nutritional and dietary supplement safety, compliance, and risk management service and the local chapter of a global food and wine society.

Liz DiMascio

Liz graduated from Brown University with a degree in Applied Mathematics-Economics, four years of experience selling Cutco knives, and a thirst for a challenging, yet mission-driven, start to her career. She found it in EF’s 360 Global Management Training program, where she managed strategic projects and product development for EF’s international tours division. From there, she moved to EF’s domestic tours division, working on a budding program to bring high school students to tour colleges. After working in a start-up-like culture, digging in to sales, marketing, operations, and more, Liz landed in Labs - EF’s technology division - where she has been Product Owner for the Data Engineering team for the past two years. She is excited to be taking on her new challenge of launching a CRM team.

Liz has found her home in technology, where she has grown passionate about spreading the love. She manages the Labs tech internship program, helping young software engineers explore their own passions, discover their strengths, and build a network. In her short career in Labs, Liz has supported “Science Fairs” that bring the work of Labs to sales, marketing, and other teams outside technology; she has spearheaded a “Product Spotlight”, creating events to build awareness and excitement around technology at EF; she has led workshops on Agile methodology to hundreds of staff members at sales kickoffs; and she has planned and hosted a global business intelligence summit for data analysts across EF. She believes that the world has a lot to learn from the principles and practices of technology, and that technology has a lot to learn from women.

Alex Howley, AAUW (https://www.aauw.org/)

Alex Howley is a recent addition to the team at The American Association of University Women (AAUW), a nonprofit based in DC committed to advancing equity for women and girls. She is currently managing AAUW Work Smart in Boston, a program created in partnership with the Mayor’s Office of Women’s Advancement to help close the gender wage gap by giving women the tools to negotiate their salary and benefits.

Prior to joining AAUW, Alex worked for General Assembly where she managed strategic partnerships and designed and produced more than 150 events annually for the Boston campus. If you have been to GA there is a good chance you have met her.

Alex believes in the power of community and is committed to creating spaces for women to feel supported and have the resources that they need. She was raised by 3 strong, powerhouse women that inspire and motivate her every day to do the work she does.

Our Partners

EF Education First

For over 50 years EF has been working toward one global mission: Opening the World Through Education. Together with educators worldwide, we provide experiences that teach critical thinking, problem-solving, collaboration and global competence.

Directions & Parking Info

Parking:
Museum of Science Garage (pay per hour)
Parking lot behind our building (Pay per hour)
Lechmere Parking lot (pay per hour)
Meters (only about 6 meters in front of building)

Public Transportation:
Red Line – Charles MGH stop (15 minute walk)
Orange Line – Community College Stop (12 minute walk)
Green Line – Science Park Stop – (1o minute walk)
Green Line – North Station Stop (12 minute walk)

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