Thursday, Sep 20, 2018 9:30a -
131 Dartmouth Street
Boston, MA 02116
Business, Lectures & Conferences
The primary goal of this class is to achieve better results from the creative work we do. Whether you are writing the brief, approving it, or using it to evaluate creative, this class will teach you many skills.
Some of the topics we’ll cover in the class include:
-Purpose and role of the creative brief; who should develop it, use it and manage it
-Writing through the eyes of your customer
-Analyzing the competition to find the most differentiating positioning
-Using the brief to inspire the creative team
INSTRUCTOR: Patricia Hambrick, Principal and Founder, The Hambrick Group & Senior Lecturer, BU Questrom School of Business.
PRICE: $550 member | $640 non-member