PD: Writing Creative Briefs That Lead to Brilliance
When:
Thursday, Sep 20, 2018 9:30a -
3:30p
Where:
SapientRazorfish
131 Dartmouth Street
Boston, MA 02116
Admission:
$550
Categories:
Business, Lectures & Conferences
Event website:
http://adclub.org/event-2969502
The primary goal of this class is to achieve better results from the creative work we do. Whether you are writing the brief, approving it, or using it to evaluate creative, this class will teach you many skills.
Some of the topics we’ll cover in the class include:
-Purpose and role of the creative brief; who should develop it, use it and manage it
-Writing through the eyes of your customer
-Analyzing the competition to find the most differentiating positioning
-Using the brief to inspire the creative team
and more...
INSTRUCTOR: Patricia Hambrick, Principal and Founder, The Hambrick Group & Senior Lecturer, BU Questrom School of Business.
PRICE: $550 member | $640 non-member
Some of the topics we’ll cover in the class include:
-Purpose and role of the creative brief; who should develop it, use it and manage it
-Writing through the eyes of your customer
-Analyzing the competition to find the most differentiating positioning
-Using the brief to inspire the creative team
and more...
INSTRUCTOR: Patricia Hambrick, Principal and Founder, The Hambrick Group & Senior Lecturer, BU Questrom School of Business.
PRICE: $550 member | $640 non-member