Paid, Owned, and Earned: The New Media Landscape

When:
Thursday, Mar 13, 2014 6:30p -
8:00p

Where:
General Assembly Boston
51 Melcher St
Boston, MA 02210

EventScheduled OfflineEventAttendanceMode

Admission:
$30

Categories:
Business, Lectures & Conferences

Event website:
http://www.eventbrite.com/e/paid-owned-and-earned-the-new-media-landscape-tickets-10555813723

Paid, Owned, and Earned - The New Media Landscape
Sean Corcoran, Director of Digital Media & Social Influence, Mullen


Anyone who works in new media is constantly looking for new and innovative ways to leverage their content to connect with a new audience. In this class, you’ll learn how to orchestrate paid media in conjunction with organic social and digital content into one cohesive marketing plan for your brand. You’ll find out how to re-think and restructure your media and marketing plan as well as leverage earned and owned media to amplify your brand’s reach and engagement.


TAKEAWAYS


- Find out what options a brand has to connect with consumers regardless of marketing budget.
- Learn what role different media types can play in reaching and connecting with consumers.
- Discover what leading brands are doing differently to connect with consumers in the digital age.


PREREQS & PREPARATION


Students should have some marketing experience/background (i.e. some past school/course/work experience). Please read this blog post: http://blogs.forrester.com/interactive_marketing/2009/12/defining-earned-owned-and-paid-media.html


ABOUT THE INSTRUCTOR


Sean Corcoran Director of Digital Media & Social Influence, Mullen


Sean Corcoran drives the digital vision for Mullen using his experience in online advertising, social marketing, emerging media, and agency relationships and structure. He has 13+ years of industry experience working on a diverse set of brands including Phillips, AOL, Radio Shack, Motorola, Hyatt, Vonage, MTV Networks, Nickelodeon, Hearst, MasterCard, Johnson & Johnson, L’Oreal, and Mars. Prior to joining Mullen, Sean spearheaded social media and digital research at Forrester, where he authored No Media Should Stand Alone - Defining the Roles of Owned, Earned, and Paid Media in Online Marketing.

Share this event

Add to:

Reddit
03/13/2014 18:30:00 03/13/2014 20:00:00 America/New_York Paid, Owned, and Earned: The New Media Landscape Paid, Owned, and Earned - The New Media Landscape Sean Corcoran, Director of Digital Media & Social Influence, Mullen Anyone who works in new media is constantly looking for new and innovative ...

https://www.thebostoncalendar.com/events/paid-owned-and-earned-the-new-media-landscape General Assembly Boston, Boston, MA 02210 false MM/DD/YYYY

Sponsored events