NYX Professional Makeup Natick Mall Grand Opening

NYX Professional Makeup is set to open its newest retail location in Natick, marking its 31st store in the U.S. and the first store in Massachusetts. Fans can expect a weekend full of grand opening celebrations at Natick Mall, an expansive shopping mall where NYX Professional Makeup is perfectly positioned for beauty junkies to shop the complete line of affordable, professional makeup.

NYX Professional Makeup stores combine digital technology with a hands-on educational environment that provides consumers with a completely new makeup experience. In keeping with its heritage as a truly digital brand, NYX Professional Makeup stores feature a series of innovative technologies, such as the exclusive in-store Beauty Bar, an interactive makeup station featuring custom video tutorials, a trend-based Lip Bar, and Shadow Bar.

To celebrate the Natick store opening, NYX Professional Makeup will host a formal ribbon cutting ceremony on Friday, May 12th at 10 AM.

Additionally, on Friday, May 12th and Saturday, May 13th NYX Professional Makeup will treat beauty junkies in attendance to exciting prizes, limited-edition collectibles, on-site makeup artists, and giveaways. Each day attendees who spend $25 will be invited to visit the NYX Professional Makeup pop up beauty lounge where they can enjoy free henna and lipstick applications and complimentary illustrations on their NYX train case.

For more information about store locations, please visit http://www.nyxcosmetics.com/nyxretail.

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