54 Canal St, 5th Floor
Boston, MA 02114
Business, Meetup, Tech
Join us for a night of growth stories and strategies from mobile experts from ASICS Digital, Rue Gilt Groupe, American Well, and Lose It! at the Appcues office. We’ll kick off the evening with some beer, soft drinks, and pizza, and then hear lessons and best practices for app growth. We’ll cover everything from organic and paid user acquisition, retention and engagement strategies, and more.
6:30 pm: Check in, pizza and drinks
7:00 pm: Welcome and introductions
7:15 pm: Mobile Growth panel
7:50 pm: Q&A from audience
8:00 pm: Wrap up and social time
Megan Silvey - ASICS Digital Inc. (Growth Marketer)
Megan is a Growth Marketer as ASICS helping to promote their ASICS Studio app, which was launched in December 2017, and Runkeeper apps. Previously she worked for two years at Digitas (marketing agency) focusing on big-name clients on the Paid Search and then Data Analytics teams.
Christine Rhea - Rue Gilt Groupe (Manager of Growth Marketing)
Christine Coffield Rhea is a Manager on the Growth Marketing team at Rue Gilt Groupe, a leader in e-commerce sales and innovation. In this role, Christine is responsible for multiple aspects of the customer life-cycle from new member acquisition to growing and engaging members on both the Rue La La and Gilt platforms. Christine’s areas of focus include paid socials, mobile marketing, and video.
Julia Wu - American Well (Senior Digital Marketing Manager)
Julia Wu started her first marketing gig at Rue La La, where she managed affiliates and paid social mobile marketing. Next, she became the growth marketing lead at Runkeeper/ASICS Digital, where she helped monetize an app with over 55 million users worldwide and brought a new app, ASICS Studio, to market. Julia recently joined American Well, the forefront of mobile marketing in healthcare.
Patrick Wetherille - Lose It! (VP of Growth)
Patrick Wetherille is VP of Growth at Lose It!, the world’s most fun and effective weight loss program, enjoyed by over 30 million users. Patrick joined the Lose It! team in 2012, leading the company's profitable growth strategy. He and his team are responsible for user acquisition, engagement, and monetization. Previously he worked in marketing and finance at Gazelle.com.
Amanda Vandiver - Branch (Account Executive)