https://www.eventbrite.com/e/maximizing-for-micro-moment-marketing-tickets-149420822703 Online event
AMA Boston Lane
Boston, Massachusetts 02199
Business, Virtual & Streaming
Jill Grozalsky, Product Marketing Director, Sitecore and The American Marketing Association, Boston Chapter
Today's customer journey is more dynamic and unpredictable than ever before. This is because of the ongoing increase in mobile usage, changing consumer needs and the ability to look for information and shop from anywhere. Consumers use an average of 6 touch points and more than half of this time is spent in short segments of fewer than 30 seconds - micro-moments.
With customers expecting consistency across touchpoints and less time to engage, brands need to understand how to capture attention, assist in decision-making and drive loyalty in less than 30 seconds. This session will focus on the strategies and tactics brands can utilize to make the most of consumer's shorter interaction windows.
Topics covered will include:
· Why micro-moments are more critical than ever
· How to identify your micro-moments
· The role of content and personalization in micro-moment strategies