Marketing Innovation: Humanizing Tech Brands and Future of Work
When:
Wednesday, Mar 28, 2018 12:00p -
2:00p
Wednesday, Mar 28, 2018 12:00p -
2:00p
Where:
Boston Park Plaza Hotel
50 Park Plaza
Boston, MA 02116
Admission:
$75
Categories:
Business, Innovation, Lectures & Conferences, Meetup, Tech
Event website:
http://ow.ly/3nm030j6C4l
Emotion plays a big role in how we innovate to how we make a purchasing decision. Often, entrepreneurs and innovators share their personal stories on how they got an idea to solve a problem or save the life of a loved one. Emotion also plays a role when we are making a personal purchase from wearable technology to software we use at work. After all we are all human.
During this session, panelists will cover industry best practices, including:
How to bring innovations to life and create interest in the market
How to create narratives that demonstrate product benefits and wow customers
How innovation will impact the future of work and marketing
Ways to select trigger words to build campaigns
And more …
Parna Sarkar-Basu, CEO and Founder, Brand and Buzz Marketing
Carol Meyers, CMO, Rapid7
Kim Wallace, Partner and Chief Strategist, Wallace Washburn Research and Marketing
AMA Boston Invites You to a Lunch, Learn & Network Session on March 28
12:00 pm Lunch
1:00 pm Innovation Marketing & Humanizing
Tech Brands Panel Discussion
2:00 pm Networking with Board Members
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