MAPPING YOUR CUSTOMER JOURNEY WORKSHOP

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­-catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

This free introductory workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. You will leave equipped with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.

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  Sponsored

  WBUR Earth Week Events

  Tuesday, Apr 23, 2024 goes until 04/26

  WBUR CitySpace at The Lavine Broadcast Center
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  Affordable Spanish Classes in Boston (in-person and online courses) | BASE

  Monday, May 06, 2024 goes until 05/25

  Boston Area Spanish Exchange (BASE)

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