Thursday, Jun 13, 2019 9:00a -
Thursday, Jul 11, 2019 5:00p
Nielsen Consumer Neuroscience: Boston
98 North Washington Street
Innovation, Tech, University
The Boston Calendar interrupts your event browsing experience to let you know about an innovative, unique, and safe research study in Boston that will pay you $75
to look at marketing and advertising content for one hour
. What's the catch? Nothing at all...
Nielsen’s Consumer Neuroscience team uses academic neuroscience principles to study marketing and advertising content, and they looking for people like you to participate in a paid market research study! For a closer look at what Nielsen Neuro does and to apply for a study, click here
You are eligible to participate in the studies once every 3 to 6 months and will be invited to come back if you qualify for a current study. To check when you last participated, please feel free to reach out via phone or email.
Upon completion of the study, you will be paid $75 (or the amount stated in your confirmation email) in the form of a prepaid Visa gift card. Prepaid Visa gift cards are activated after study completion and can be used right away, similar to a debit card. Please note that transportation and parking fees are included in this compensation amount, and Nielsen is unable to offer further reimbursement.
, and if you qualify for a study, someone will contact you to schedule an appointment.
Study sessions are typically 45 minutes to 1 hour in length. It’s important that all participants arrive 15 minutes early to sign in, complete participant paperwork, and perform some simple visual/colorblindness exercises.
(Please note, if participants arrive 15 minutes past their scheduled appointment time, Nielsen cannot guarantee full study participation and compensation.)
During the study session, participants will be asked to wear an EEG cap (similar to a swim cap), into which a small amount of leave-in conditioner is applied before snapping in the EEG sensors. Participants will be guided throughout this process by one of Nielsen's research assistants and will be asked to watch a study presentation while wearing the cap and sensors. The cap and sensors are completely safe and passively pick up your response to the marketing content shown. Participants are expected to pay close attention to the presentation with minimal movement and perform a simple activity using a keypad.