LearnLaunch Class: Positioning Your Edtech Product

When:
Tuesday, Oct 13, 2015 6:00p -
8:00p

Where:
First Republic Bank
160 Federal Street
Boston, MA 02110

EventScheduled OfflineEventAttendanceMode

Admission:
$25

Categories:
Business, Innovation, Tech

Event website:
https://www.eventbrite.com/e/part-2-positioning-your-edtech-product-tickets-18137523822

ABOUT THE SERIES
PART 1: Developing and Knowing Your Audience (COMPLETED) - Tuesday, October 6,
2015
PART 2: Positioning Your Edtech Product - Tuesday, October 13, 2015
PART 3: Branding Your Edtech Company - Tuesday, October 27, 2015
PART 4: Getting Your Edtech Product Noticed - Tuesday, November 3, 2015
PART 5: Social Media for Edtech Startups - Tuesday, November 10, 2015

PART 2: Positioning Your Edtech Product
There is an industry problem, and you believe that you have a new and innovative solution. You’ve done your due diligence in assessing your audience, addressed basic branding questions, but you want to know more about how you can position your startup to enter the market with the biggest bang. Come learn how to assess whether you are friend or foe in the system, what stakeholders are buying your product/service, who's using your product/service, and how to spin your story to the public.
In this session, participants will:


-Explore methods for using branding and audience development to effectively tell your company’s story
-Outline both inbound and outbound marketing strategies that can be used to position your edtech (Including: White papers, social media, direct contact, etc.)
-Design the first steps for effectively positioning your product, as your seek to enter the marketplace
-Explore stories of edtech startups who have been effective in position themselves in the market

About the Facilitator
Mike Matousek, CEO/ Founder, Flashnotes
Mike Matousek is the founder of Boston-based Flashnotes.com, the student-to-student study materials marketplace. He founded the company while a senior at Kent State University in 2010 and later graduated with a degree in Finance and Entrepreneurship. Mike recently closed a Series B round of funding for Flashnotes.com, which empowers smart students to make money from their own study material while helping other students study smarter to get better grades. Mike is passionate about the fact that 46% of today’s college students don’t graduate and is on a mission to help more students succeed.

Event Sponsor:
First Republic Bank

Share this event

Add to:

Reddit
10/13/2015 18:00:00 10/13/2015 20:00:00 America/New_York LearnLaunch Class: Positioning Your Edtech Product ABOUT THE SERIES PART 1: Developing and Knowing Your Audience (COMPLETED) - Tuesday, October 6, 2015 PART 2: Positioning Your Edtech Product - Tuesday, October 13, 2015 PART 3: Branding Your ...

https://www.thebostoncalendar.com/events/learnlaunch-class-positioning-your-edtech-product First Republic Bank, Boston, MA 02110 false MM/DD/YYYY

Sponsored events