Introduction to Google Analytics

When:
Wednesday, Feb 08, 2017 6:30p -
9:30p

Where:
General Assembly Boston
125 Summer Street
Boston, Massachusetts 02110

EventScheduled OfflineEventAttendanceMode

Admission:
$65

Categories:
Business, Innovation, Tech

Event website:
https://generalassemb.ly/education/introduction-to-google-analytics/boston/32595

ABOUT THIS CLASS
Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business. Starting with basic terminology and key metrics, you’ll build a foundation of knowledge before diving deeper into more complex analytics techniques, including advertising tracking and custom segments. You’ll walk away with a fundamental understanding of Google Analytics’ role in running and operating your business.


TAKEAWAYS
- Learn the basic setup, navigation, and interface of Google Analytics
- Get acquainted with basic terminology and mathematical formulas to understand key metrics
- Be able to identify the metrics that matter for your specific business case and how to use them to make educated decisions
- Create custom segments, goals, URLs, and dashboards
- Create automated alerts and scheduled reports
- Learn to identify exceptions and surface actionable insights
- Export data for further analysis in Excel
- Design useful charts for sharing with colleagues or clients

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02/08/2017 18:30:00 02/08/2017 21:30:00 America/New_York Introduction to Google Analytics ABOUT THIS CLASS Google Analytics is an incredibly robust, free tool for measuring web traffic data. In this class, you’ll get to know the basics of using Google Analytics to track and evaluate pe...

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