When:
Monday, Mar 13, 2017 6:30p -
9:30p

Where:
General Assembly Boston
125 Summer Street
Boston, Massachusetts 02110

EventScheduled OfflineEventAttendanceMode

Admission:
$65

Categories:
Business, Innovation, Tech

Event website:
https://generalassemb.ly/education/introduction-to-google-adwords/boston/32602

About This Class


Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this highly powerful, highly technical, advertising platform. Students will learn keyword audience targeting, how to design effective ad copy, and how to estimate you ad’s success.


Takeaways


- Define key advantages to creating a Google ad campaign.
- Explain the difference in volume between low and high intent search campaigns.
- Understand how Google ranks ads based on how much you bid and the quality of your campaign.
- Use tools to analyze how effective keywords are at generating clicks and leads.
- Describe the impact that ad relevance has on converting prospects to users and customers.
- Learn strategic methods to create effective ad copy.

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13/03/2017 18:30:00 13/03/2017 21:30:00 America/New_York Introduction to Google Adwords About This Class Google AdWords is designed to help you reach potential customers at the exact right moment. This workshop will walk you through what you need to know to get started with this hi... General Assembly Boston, Boston, Massachusetts 02110 false DD/MM/YYYY