Where:
GA Boston
125 Summer Street, 13th floor
Boston, MA 02110
Admission:
$60
Categories:
Business, Tech
Event website:
https://generalassemb.ly/education/intro-to-content-strategy/boston/85790
The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having.
A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive) to connect with people in a meaningful way. In this class we'll learn how to define a brand’s thematic strategy and how to connect business goals to formats and larger cultural themes and topics. You'll leave knowing how to lay the foundation for creating content and how to activate across digital channels.
Saturday, May 10, 2025 9:00a
Outside the Newbury Hotel entrance
Friday, May 09, 2025 7:00p
Old South Church
Friday, May 09, 2025 goes until 05/31
Massachusetts
Saturday, May 10, 2025 2:00p
Alexander Hamilton Statue
Saturday, May 10, 2025 10:30a
John F. Kennedy Presidential Library