INTRO TO CONTENT STRATEGY
When:
Thursday, Apr 25, 2019 6:30p -
9:30p
Thursday, Apr 25, 2019 6:30p -
9:30p
Where:
GA Boston
125 Summer Street, 13th floor
Boston, MA 02110
Admission:
$60
Categories:
Business, Tech
Event website:
https://generalassemb.ly/education/intro-to-content-strategy/boston/70630
The most meaningful brand communications put people first. They understand the platform where their content is being consumed. They make a person feel differently about a brand. It’s not intrusive or and interruption, it’s an augmentation of the experience the person is already having.
A good content strategy for marketers takes a brand’s business and communications goals and transforms them from ads (intrusive) to stories (interactive) to connect with people in a meaningful way. In this class we'll learn how to define a brand’s thematic strategy and how to connect business goals to formats and larger cultural themes and topics. You'll leave knowing how to lay the foundation for creating content and how to activate across digital channels.
Interested in seeing this class held privately at your organization?
Email us at [email protected] to request more info.