INFLUENCING FOR GOOD

This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule!

Over the last two decades, social media has become an integral part of people’s lives. People bring their phones with them almost everywhere they go, and the average amount of time spent a day on social media is over 2+ hours for Americans. With this in mind, a social media influencer holds a lot of power in their hands.

Influencers build a loyal following through their online content creation. Yet, this year what it means to be a social influencer has shifted. Before, social media influencers would be using their platform to promote products or show off their travels. Now, more social media influencers have been using their platforms to encourage people to vote, share articles/posts around social unrest, encourage people to buy from ethical brands, or donate to particular causes.

With great power, comes great responsibility. During this panel conversation, influencers will talk about their shift towards 'influencing for good' and supporting social movements through their platforms. During this talk we will cover:

How to create a positive impact on an audience
What causes they hope to elevate
What they have learned while incorporating social activism
How they think being an influencer has shifted and where they see it going

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