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Santander Bank is teaming up with Heading Home to launch “In Someone Else’s Shoes,” a social impact initiative aimed at reminding us that everyone deserves to be treated with respect. Using cutting-edge augmented reality technology and art installations, Santander is shining a light on some of the challenging realities facing some of the most vulnerable people in our communities – the working homeless. Through this initiative, Santander hopes to highlight the need for more awareness around how respectful we are to others in our society. Santander and Heading Home are shining a light on the issue of the working homeless to help foster the kind of compassion and understanding that only comes from stepping into someone else’s shoes.
Now through October 25, “In Someone Else’s Shoes” installations can be found in strategic locations in Boston to inspire involvement and participation. Pedestrians in Boston’s Copley Square, The Greenway and, MIT will notice art installations featuring shoes in Santander’s signature color, red, in highly visible areas. There, ambassadors will share tablets that allow passersby to engage in an augmented reality experience highlighting the real-life experiences of Boston’s working homeless population. Participants will be introduced by video to the plight of the working homeless through the life of “Jen,” a full-time employed nurse’s assistant living in her car, and then step into her shoes through a series of immersive augmented reality experiences depicting a snapshot of her life.
After viewing Jen’s story, participants are invited to download a pedometer app to track their steps taken for the next three days up to October 28, with $10 for each mile walked going to help Heading Home, which has been pioneering programs to end homelessness in Greater Boston for four decades. Santander will donate up to $200,000 raised through participation to Heading Home.