This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule!
This presentation is for anyone whose economy is dependent on social media and wants to learn how to use social media in a better way by building a community instead of a following.
Amanda McLernon, Founder & CEO of McLernon & Co. and Keep Social Media Social™, will walk you through how to:
Bring your whole self to your social media profile(s)
Provide valuable content to your audience, using the 5 Es of Social Media™
Develop a framework to connect with your digital community in a more authentic way
Whether you’re a social media novice or expert, this presentation will give you the strategies and tactics you need to not only generate clicks and leads, but also genuinely connect with your community online by keeping social media social.