Gartner Presents: The State of Digital Product Management in 2019

Join the Boston Product Management Association and Gartner for a review of the state of digital product management in 2019
About this Event
In 2019, high-tech providers face a continued strategic challenge in sustaining growth. This has manifested in digital transformation, adoption of new business models, and product definitions that are expanding into areas such as customer experience, ecosystems, and infonomics. How are product managers aligning product and company strategies and addressing these rapidly changing variables of digital business?

Join the Boston Product Management Association for a Gartner presentation and panel discussion with Boston-area product leaders on how digital product management has become a set of inescapable new competencies such as data-driven lifecycle management encompassing customer experience and advocacy, design thinking, and connectedness.

Speakers

Ron Burns is a Sr. Director with Gartner Research and Advisory; researching, publishing, advising, and influencing thought leadership of the product management role in high-tech technology and service providers. A Massachusetts native, for 25 years Ron has served in software product management and services leadership roles at several local software solutions companies in ERP, data analytics, content management and search.

Kerim Akgonul is SVP of Products for PegaSystems. Kerim is responsible for the company’s suite of Customer Relationship Management (CRM) applications, including Pega Customer Service, Pega Marketing and Pega Sales Automation, as well as our Case Management, Decisioning, Mobile, and BPM software.

Jeff Fried is Director of Product Management for InterSystems, is a long-standing data management nerd, and particularly passionate about helping people create powerful data-driven applications. Prior to joining InterSystems, Jeff was CTO of BA Insight, and ran product management for FAST Search and Transfer and for Microsoft. He has extensive experience in data management, text analytics, enterprise search, and interoperability. Jeff is a frequent speaker and writer in the industry; holds 15 patents; and has authored more than 50 technical papers and co-authored three technical books.

Agenda

6:00-6:30pm: Attendees arrive, grab a snack

6:30-8:00pm: Presentation and Q&A

8:00-8:30pm: Network & discuss where product is headed in 2020

Host

Many thanks to Wayfair for hosting us!

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