About This Workshop
GA is going #OffCampus. At this event, we discuss the digital marketing landscape, who makes a good digital marketer, and how you can transition into the field.
Why it Matters:
In the always-on always-connected world, the demand for digital marketing skills is greater than ever. To grow strong companies and organizations marketers must understand critical elements of digital marketing - such as brand building, channel strategy, community development, social media, and paid ads.
What You’ll Take Away:
- Learn how digital marketing (and the different career opportunities) fit within a broader marketing framework
- Discover what opportunities exist in digital marketing and how to break in
- Review key concepts and the tools of the trade
- Identify helpful resources to use to further marketing knowledge and career development
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