For years, we’ve talked about how the news cycle never stops — from 24/7 cable news channels to push notifications at your fingertips — and breaking news has become all news.
No year has proven that to be more true than 2020. With the Covid-19 pandemic, the presidential election, civil unrest, and earlier than ever holiday shopping deals, it’s harder than ever to stand out with any sort of client news.
How can brands break through that vicious news cycle? What’s the best approach to gaining the valuable attention of reporters? Panelists include a local broadcast journalist, crisis communications expert and social media guru.
Malcolm Johnson, Reporter at NBC Boston
Drew Oliveira, Digital Marketing Manager at Little Gem Resorts
Melissa Mahoney, Senior Vice President & Crisis Communications Practice Lead at V2
Moderator: Nicole Metro, Account Director at V2