This session is part of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule!
Hear from Square's CMO Lauren Weinberg as she shares How to Drive Marketing Decisions with Data.
Lauren Weiberg is an experienced and goal-oriented Chief Marketing Officer with ~20 years of experience in digital media. Built and managed high-performing teams of 100+ members that service internal and external clients. Expert in directing research methodology, finding insights in data and using them to drive strategic plans. Seasoned speaker and regular participant in industry committees. Exceptional communicator with proven ability to develop strong cross-functional relationships. Change agent who inspires teams to drive business results. Mobile Marketing Association Board Member and AdWeek Executive Mentor.