Friday, Oct 16, 2020 1:00p -
Boston Public Library
700 Boylston St
Boston, MA 02116
Business, Classes, Innovation, Virtual & Streaming
About this Workshop
Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize conversions, and what to measure and track.
About our partnership
General Assembly and the BPL are partnering to offer additional remote learning opportunities. To be able to register for this class, sign up for a slot on the BPL website to receive a code for 100% of the cost of this General Assembly workshop usually valued at $55.
Seats for BPL patrons are limited to 10 per class and they will be notified to register two days before their scheduled class on the GA website using a special BPL code. Please register for programs that you can and will attend. Limited to 2 classes per patron.
How do I register?
Register for the code (register by 10/14). BPL will email you the code two days before. Register on the General Assembly website: https://generalassemb.ly/education/email-marketing-essentials/boston/154660?fbclid=IwAR0uk2yJsQq1xjBRfpdfpAHHSyiJH9GuXs-MiHVSNYht3319vrau-iy1Edo
Use the code at checkout: Learn!