EMAIL MARKETING ESSENTIALS
When:
Monday, Jan 13, 2020 6:30p -
8:30p
Where:
GA Boston
125 Summer Street, 13th floor
Boston, MA 02110
Admission:
$45
Categories:
Business, Tech
Event website:
https://generalassemb.ly/education/email-marketing-essentials/boston/92960
Email is one of the highest performing digital marketing channels, requiring its own unique set of content, marketing, and design considerations. However, with the tens of hundreds of emails people receive every day, you must learn how to distinguish your email from the rest. In this session, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize conversions, and what to measure and track.