When:
Thursday, Mar 29, 2018 6:30p -
8:30p

Where:
General Assembly
125 Summer Street, 13th Floor
Boston, Massachusetts 02110

EventScheduled OfflineEventAttendanceMode

Admission:
FREE

Categories:
Business, Innovation, Lectures & Conferences, Tech

Event website:
https://generalassemb.ly/education/digital-marketing-trends-of-2018/boston/46550

About This Event


Because the digital marketing landscape is so vast it is hard to predict what trend is going to rule the upcoming year. What one aspect of your marketing strategy do you need to make a priority? What one marketing tactic is crucial for your brand to incorporate?


Let our experts help you cut through the noise in order to spot the impactful new strategies. Join us to hear from a panel of Digital Marketers. They will predict trends and give us insight into what they believe will be most important digital marketing strategy or tactic to plan for in of 2018. Will it be integrating conversational commerce, shifting focus to Generation Z, or increasing personalization through AI? There are so many possibilities.


We’ll dive into: How each marketer determines trends. Trends from 2017 and lessons learned. Predicted trends for 2018.


While improving the personal connection your brand has to its customers will always be a priority in marketing; some trends will last and some will not come learn from the pros on how to set your brand up for success this year.

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