When:
Tuesday, Mar 05, 2019 9:00a -
5:00p

Where:
Isobar
South, 1 Station St #300
Boston, MA 02110

Admission:
$550-640

Categories:
Lectures & Conferences

Event website:
https://theadclub.org/pd/2018/08/23/design-thinking-in-action-12-05/

Design Thinking is not just a buzzword or the latest fad. It’s one of the most effective tools big brands (Jet Blue, Apple, Google, Capital One, GE, and IBM to name a few) use to build unforgettable experiences for their customers. It’s a human-centered, prototype-driven process that helps you frame the right problem, generate a broad range of innovative ideas on how to solve it, and quickly build prototypes to test and learn about your solution and your customers.

This workshop is very hands-on and activates learning by doing. Participants will learn the concepts of empathy interviewing, synthesizing insights, ideation, and prototyping and will leave with a powerful set of tools to generate innovative ideas for solving the most challenging customer problems.

Program Elements:
-Crash course (end-to-end experience of the entire design thinking process)
-Empathy Interviews, Synthesis, and Problem Definition
-Brainstorm ideas, create and test prototypes for a real business case

***Only 10 spots left.

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05/03/2019 09:00:00 05/03/2019 17:00:00 15 Design Thinking in Action Design Thinking is not just a buzzword or the latest fad. It’s one of the most effective tools big brands (Jet Blue, Apple, Google, Capital One, GE, and IBM to name a few) use to build unforgettabl... Isobar, Boston, MA 02110 Organizer Organizer e-mail false DD/MM/YYYY Reddit