DATA BEHIND THE MUSIC

Any Spotify users and fans can agree: Your Discover Weekly playlist is gold and its recommended songs list doesn’t fall short either. But, despite how personalized it feels, it’s not your best friend pouring hours into this hyper-curated mixtape. It’s data science — algorithmically connecting the infinite data points between songs you like (and dislike), artists your friends like, and so on to forecast what you will like. With every skip, save, and share, more data is collected to make smarter recommendations — and keep you listening. In this webinar, you'll learn from industry experts who have mastered the art of using data to deliver an exciting and unique experience of music en masse. You'll walk away with a better understanding of where data is taking the future of music, how data is empowering artists as well as listeners, and how Spotify uses data to give you a personalized online music experience.

Check out Spotify's COVID-19 Music Relief here.

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