Where:
GA Boston
125 Summer Street, 13th floor
Boston, MA 02110
Admission:
$75
Categories:
Business, Innovation, Lectures & Conferences, Tech
Event website:
https://generalassemb.ly/education/customer-journey-mapping/boston/42779
About This Class
Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea catalyzing behaviors. But building a business, product, or service around a point-in-time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.
This workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. You will leave equipped with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.
Takeaways
Students of this workshop will learn:
● Where and how to find the necessary data and research inputs to customer journey maps ● Proven consumer journey map design methodologies used for major brands and products
● How to implement consumer journey maps as shown by real business case studies
Saturday, Apr 19, 2025 10:15a
Hammond Castle
Wednesday, Apr 30, 2025 6:00p
The Boston Public Library, Central Library Copley Square, Commonwealth Salon
Tuesday, Apr 22, 2025 10:30a
John F. Kennedy Presidential Library and Museum
Tuesday, Apr 22, 2025 6:00p
Boston Area Spanish Exchange (BASE)
Saturday, Apr 19, 2025 goes until 06/30
Silver Lining Mentoring
Saturday, Apr 19, 2025 11:00a
New England Botanic Gardens at Tower Hill