CUSTOMER JOURNEY MAPPING

When:
Wednesday, Feb 19, 2020 6:30p -
9:30p

Where:
GA Boston
125 Summer Street, 13th floor
Boston, MA 02110

EventScheduled OfflineEventAttendanceMode

Admission:
$65

Categories:
Business, Tech

Event website:
https://generalassemb.ly/education/customer-journey-mapping/boston/92720

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.


This introductory workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. Having successfully designed and implemented consumer journey maps for clients like Anthem Blue Cross, Sprint, Target, and Taco Bell, this team of subject matter experts will use real project expertise to equip you with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.

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02/19/2020 18:30:00 02/19/2020 21:30:00 America/New_York CUSTOMER JOURNEY MAPPING Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business,...

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