When:
Monday, Dec 02, 2019 6:30p -
9:30p

Where:
GA Boston
125 Summer Street, 13th floor
Boston, MA 02110

Admission:
$60

Categories:
Business, Tech

Event website:
https://generalassemb.ly/education/customer-journey-mapping/boston/86815

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

This introductory workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. Having successfully designed and implemented consumer journey maps for clients like Anthem Blue Cross, Sprint, Target, and Taco Bell, this team of subject matter experts will use real project expertise to equip you with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.

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02/12/2019 18:30:00 02/12/2019 21:30:00 15 CUSTOMER JOURNEY MAPPING Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business,... GA Boston, Boston, MA 02110 Organizer Organizer e-mail false DD/MM/YYYY Reddit